ABOUT THE CLIENT
Ben Weber is a local farmer specializing in organic, local, and artisanal production.
BRAND IDENTITY
PROJECT OVERVIEW
For this project I had to create a brand identity the reflected his fun personality as well as the values of fresh, high-quality ingredients. Capturing the essence of farm-to-table authenticity. The visual elements, had to include earthy tones and a typography that highlighted the craftsmanship and straightforward nature of Ben Weber's products. The identity had to include colourful eye catching jar labels to appeal to consumers who appreciate genuine, farm-sourced goods.
KEY SKILLS & TASKS
- Logo design
- Brand development
- Guidelines
- Stationary design
- Prepress & print production
- Adobe Photoshop, Illustrator
